If you’ve used Kings Cross St Pancras Underground station in the last 3 months you may have noticed that the yellow Oyster pads on the gatelines were changed to a white pad with Google GPay branding. This was in fact a trial scheme in advance of a year long sponsorship deal.
Later this month over 5600 pads on gates at every Underground station will be changed to the new design (see below). They will remain white for 12 months and Google has an option to extend the deal subject to agreeing follow on terms. The sponsorship deal is worth around £1.5m which TfL will reinvest in London’s transport network.
Both parties want to use the scheme to increase usage of contactless payment methods, especially using GPay. A Transport for London spokesperson said:
Following discussions with a number of mobile payment providers, we have recently agreed a commercial partnership with Google to help promote contactless payments on the readers at gatelines on London Underground. The partnership follows a successful trial of the proposed design at King’s Cross Tube station late last year.
The design of the pad is on the left. You’ll notice that GPay is the dominant logo with the standard contactless logo below. Next are the logos of the popular payment card schemes (American Express, Maestro, Mastercard and Visa) and a small Oyster logo is included to reassure people that Oyster and zip cards are still accepted. The white circular background is finished off with a small yellow border giving a hint of the previous look of the pad. The indicator light will operate exactly as it currently does, along with the audible beeps.
These pads will be fitted to all gates at Underground stations across the network. They will not be fitted to National Rail gates or validators, or on the DLR. The pink route validators will also retain their current pads as will the yellow pads on ticket machines, buses and trams.